What type of questions are we asking from google and why is it a bad sign?

I was looking on google search trends to check what kind of questions do people ask from google. I divided the type of questions into three categories i.e.

  1. Knowledge Based Questions : These kind of searches are information based i.e. people looking to gain their knowledge on events and other stuff happening around them.

Now, the next question was on how to find the search volume data on above three types of questions. For this I selected three keywords for above three types. Knowledge based questions would start with “What”, people who want to do something start their search with “How to” and people who looking for causes would start their search with “Why”.

For example : “What is the capital of India” is a knowledge based question and it only provides us information. “How to create a paper boat” or “How to start a business” are application based questions and here the person wants to do something and is looking to find the answers online. These type of questions are more useful for the seeker and they help him acheive something. “Why the sky is blue” is a deep dive question and the person is looking for causes. This type of information would definitely increase the person’s understanding but we are not sure how it will be useful.

I compared the google search results for three keywords which are “What”, “How” and “Why” and here is the search result from India

Source : Google

These trends are similar irrespective of the geography.

You can see, people are more interested in asking application based questions as compared to knowledge based and deep dive questions.

Now, what can we infer from this? Here is my conclusion

  1. We humans are wired to do stuff rather than just knowing about it. Our curiosity makes us try out more stuff and try out new things.

What else do you think can be learned from this information.

P.S. : If you are someone who is interested in how to adopt activity based learning in instruction, checkout this book.



Curious about design, numbers and behaviour.

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